Primary actor appeals to men but not to women.
That's smart in the sense that males are the target market, but they are losing the women by not having a Chris Hemsworth type actor in the main role. Jason Momoa's not unattractive by any means, he's just a man's man and a figure of what men think women are attracted too. Some women do go for that look of course but most prefer a more facially 'pretty' man.
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