Who says it? People from different regions than you. Would I be correct if I guessed you were from the south? I've seen people here on the internet react similarly to people who use "cuss" in place of "curse," some going so far as to say they think anyone who uses cuss instead of curse is of limited intelligence.
What both they and you fail to realize is that this is not your backyard, it's the internet and on the internet you're likely to run into *gasp* people from other parts of the world. Making a fuss over something like this is like seeing someone who calls soda, pop (or the reverse in your case since curse is the proper word and cuss is slang) and then going on a mini-rant about how it's called soda and they are wrong for how they grew up hearing things.
Btw, since I assume part of your issue is that you've been taught to only associate the word "curse" with a hex of sorts and that's why you find it so odd to hear people use curse to mean profanity, it should be noted that words (shockingly, I know) often have different meanings and so curse means one thing in one context and another thing in a different context. One of those meanings for the word is to use profanity, whereas the actual definition of cuss is to curse since cuss is slang for the profanity definition of curse (it's essentially a dialectical mispronunciation of the word that stuck).
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