I think it was a subtle, subliminal thing.....as if the previous story was a primer that quietly set the mindset of the protagonist in the subsequent story without explicitly stating so.
You'll see that Luisa Rey seemed very touched by Frobisher's letters so they certainly struck a chord with her. And Ewing's journal was noteworthy enough for him to mention it to Sexsmith, so he had to have been consumed with it. And it's that impact that I think the greater themes of the past story were transported to the next story.
Note that at the end of the Luisa Rey story, her neighbor Javier remarks there ought to be a story written about her ordeal. And in fact that's apparently what happens, and in the Cavendish story, Cavendish is reading the Luisa Rey story all while going through an ordeal himself. And after reading it, he starts to fantasize about turning his own situation into a movie (namedropping Lawrence Oliver and Michael Caine as possible leads). Which is what happens when you come to Sonmi's story.
You don't see Frobisher saying, "Well I'm going to do this because Ewing did it" or Luisa Rey saying, "I'm going to do this because Frobisher did it". But so many times you might be caught up with a particular work of literature or film or music or art and it impacts you beyond your own consciousness. I think that's what was being conveyed here.
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