Why this failed


I saw this in the theaters and I loved it, but I will tell you why I think it failed. The marketing. It was advertised as "Dredd 3D" which comes across as very gimmicky, especially with the excessive use of slow-mo in the trailer. Not to mention the line "I am the law". This movie should have tried to distance itself from the Sylvester Stallone abomination, not repeat it's most famous line.

I told everyone I knew to go see this and they all said "the Stallone movie? I am the law? Looks stupid". It was only after it came out on DVD that they gave it a chance and realized how badass it is. Unfortunately this did so poorly opening weekend that it wasn't even given a chance at word of mouth to help it before it was out of theaters. Probably from my above mentioned points.

Idk, I'm watching it now for literally the 6th time and it's frustrating that a quality action flick like this will not get a sequel.

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It failed because of the arrogance of assuming that cinema goers would rush to see a film that was released almost exclusively in 3d (the nearest 2d showing to me was 80 miles away, in a *beep* cinema probably not 3d ready, despite there being many multiplexes in between). People don't want to pay extra for a film they know little about.
I went to see it, but purely because I read the comics as a teenager.
As for the line I am the law, that was a regularly used line in the comics, probably Dredds most famous line, even without the Stallone version.
Shame it wasn't a big hit, because it was a decent film and deserves a sequel.

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[deleted]

It didn't totally fail anyway. it found a market on dvd.








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I think Lionsgate marketing was very poor, and I would have preferred the option of a 2d screening

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@simonpcpearson I've heard that Lionsgate isn't very good at marketing their movies, although they were praised for their job in marketing the Hunger Games series.

I don't know what it is Lionsgate is doing wrong but their movies do seem to suffer because of it.

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[deleted]

I was brought up on 2000AD. A 10p comic I bought every week and Judge Dredd was a highlight. I watched Dredd again tonight and the director and Urban nail the comic character. It's one of the best comic adaptations I have seen.

I think a lot of people, especially Americans, think this movie is just a reboot of the Stallone film. Stallone did not understand the subject matter. Dredd NEVER takes his helmet off. The beginning of the Stallone movie was not bad. The uniforms and the Law Masters (bikes) where pretty good but after that initial start it just fell apart and became a typical Stallone movie.

I think Dredd did not do too well because of how accurate to the comic it is. Urban played Dredd to the letter. No feelings, no compassion just a relentless need to uphold the law which is who Dredd is. There was a subtle and amusing chemistry between Anderson and Dredd which mirrored the comic.

The origin is that Dredd is a clone. Judges are not allowed possessions or to have relationships. Everything is provided by the Justice Department.

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was brought up on 2000AD. A 10p comic I bought every week and Judge Dredd was a highlight. I watched Dredd again tonight and the director and Urban nail the comic character. It's one of the best comic adaptations I have seen.

I think a lot of people, especially Americans, think this movie is just a reboot of the Stallone film. Stallone did not understand the subject matter. Dredd NEVER takes his helmet off. The beginning of the Stallone movie was not bad. The uniforms and the Law Masters (bikes) where pretty good but after that initial start it just fell apart and became a typical Stallone movie.

I think Dredd did not do too well because of how accurate to the comic it is. Urban played Dredd to the letter. No feelings, no compassion just a relentless need to uphold the law which is who Dredd is. There was a subtle and amusing chemistry between Anderson and Dredd which mirrored the comic.

The origin is that Dredd is a clone. Judges are not allowed possessions or to have relationships. Everything is provided by the Justice Department.







Nice to see someone being sensible and not just saying the Stallone film is total crap and worthless. the beginning was quite a bit like the comic but yes it became more of a typical Stallone film after that. i still don't think it's anywhere near as bad as some people say and as a film it's quite enjoyable though.


i've even checked some of the earlier comics and the Judges have flying lawmasters like in the Stalone film ....even though some people on here were saying the lawmster couldn't fly.










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i've even checked some of the earlier comics and the Judges have flying lawmasters like in the Stalone film ....even though some people on here were saying the lawmster couldn't fly.


Of all the many, many criticisms made here about the Stallone film, I can't remember anyone saying the bike shouldn't fly.


I remember saying that the flying bike looks clunky and unexciting. The decision to use the same design for both the flying and conventional Lawmaster means the latter looks like He-Man's rocket sled with two puny wheels attached, while the flying version looks unnecessarily bulky because you need to believe there's a pair of wheels hidden up in that chassis. They should have been separate designs.

I remember saying that many of the special effects in that sequence are embarrassingly bad, with some of the worst use of blue screen and rear projection in a big budget movie. Although the model work on the city is well done, the bike in the foreground and the buildings in the background seldom look like they belong in the same shot, with the city looking washed out and the bikes outlined with sharp blacks.

I remember saying that the chase is pedestrian and uninvolving - just compare the snail's pace of that scene with the speeder bike chase in ROTJ. There's no sense of jeopardy either - when the second Judge Hunter crashes into the store front, it looks like he's run his mobility scooter into a sliding door, not that he's come screaming out of the sky on a flying bike.

I remember saying that the whole scene feels like it was flung together without anyone thinking very hard about what was happening or why. Everyone involved just sits around, waiting boringly for stuff to happen around them, then reacting by making awed or pained expressions. Stallone tries hard to sell the idea that he's pulling Gs going up the side of that building, but that scene goes nowhere. When stuff does happen - like the killer hologram - it makes no sense whatsoever.



Not that it matters, but the bikes don't fly in the comics - even the early ones. There's a sequence of stories where Dredd's on the moon, where everyone rides hover bikes - maybe that's what you're thinking of. There are flying vehicles in Dredd's world, and once every 200-300 issues you'll see a judge on a flying bike, but the Lawmaster doesn't fly. Not even in "some of the earlier comics".





http://youtu.be/OI3shBXlqsw

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Not that it matters, but the bikes don't fly in the comics - even the early ones. There's a sequence of stories where Dredd's on the moon, where everyone rides hover bikes - maybe that's what you're thinking of. There are flying vehicles in Dredd's world, and once every 200-300 issues you'll see a judge on a flying bike, but the Lawmaster doesn't fly. Not even in "some of the earlier comics".










Hands up. yes the lawmaster doesn't fly so I was obviously wrong there but it's still very lawmaster like.







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[deleted]

Indeed, the one thing the 1995 did better was the depiction of mega city 1.
The 3d tag was gimmicky and superfluous.

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I agree the failure was with the marketing and a trailer that just didn't draw me in. In fact the first time I tried to watch it I turned it off after 3 minutes because I just couldn't shake the opinion it would be like all the usual crap Hollywood was putting out then (Transformers, GI Joe).

Word of mouth eventually got me to watch the whole thing and I came away thinking it was one of the best movies of 2012. By the way I had nearly the same experience with Snowpiercer in that the trailer failed to interest me but word of mouth got me to watch a very good film.

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Keep in mind not many people know who Judge Dredd is compared to Batman, Spider-Man or Superman. It also got a September release; most blockbusters come out in the Summer or late Fall.

Movie critics aren't biased. You're just a fanboy.

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Not to mention the line "I am the law". This movie should have tried to distance itself from the Sylvester Stallone abomination, not repeat it's most famous line.


The line was famous long before the 1995 film turned up as it is part of Judge Dredd's character in the comics.

Saying that Dredd should'nt repeat the most famous line from the 1995 version is just silly as that movie was using one of Judge Dredd's famous lines from the source material.

So if we ever get a new He-Man film should it not use the pharse 'By the power of Greyskull' as it is the most famous line from the Dolph Lundgren movie?

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Stallone totally fudged the line, Urban didn't!

Bring Back Dredd sequel Facebook page:
https://www.facebook.com/BringBackDredd/

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Please sign and share this petition for a Dredd Netflix series.

http://www.ipetitions.com/petition/bring-dredd-to-netflix

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