‘Mean Girls’ Is Queen Bee Of MLK Weekend But Will Be Only Cool Kid In January

https://deadline.com/2024/01/box-office-mean-girl-preview-1235712531/

Exhibitors are lighting candles and saying prayers that Paramount‘s feature musical redux Mean Girls carries them big-time throughout January after a dry spell caused by the double strikes. Ya see, for the next three weeks following Mean Girls, there isn’t a major studio wide release until Apple Original Films’ Argylle arrives on February 2 via Universal.

On tracking, Mean Girls is excellent with women, and poised to clear $30 million over the four-day MLK weekend at 3,782 theaters. Meanwhile, Amazon MGM Studios’ R-rated Jason Statham action title The Beekeeper, solid with men and multicultural audiences, is looking at $16M Friday-Monday.

Tonight, Paramount is holding early previews of Mean Girls at 450 Dolby and PLF theaters, aka an “On Wednesdays We Wear Pink Early Access Screening” at 7 p.m. That money will be rolled into Thursday previews, which start at 4 p.m.