MovieChat Forums > Yes Man (2008) Discussion > The product placement....

The product placement....

posted 15 years ago by RustinTD
25 replies | jump to latest

in this movie was ridiculous! I normally don't have a problem with it, as long as it's subtle, but I feel like the movie was just one big commercial. How many times did he say Red bull? Blockbuster, Rolling Rock, the list goes on....I'm forgetting a few more key examples, but I remember watching it and saying, "This is just too much product placement!" I know Jim Carrey demands 20 mil a movie, but don't sacrifice the integrity of the film just to get the biggest name. Maybe Ben Stiller would have been a better choice for Carl?

"IAN, FREEZE!"

[–] kathyk-2 15 years ago

I don't think this movie was that great or significant, so in that sense it was perfect for heavy product placement. I'd hate to see it in more serious films, though.

[–] Tunaman09 15 years ago

In all fairness take a walk around your nearest town and all you see is 'product placement', if they start advertising 'Red Bull' in 'Robin Hood' there's a problem but in a movie set in 2008 its just normal life.

Wake up Mr. Freeman... wake up and smell the ashes

[–] 15 years ago

[deleted]

[–] creaturefeeture 14 years ago

Good point, I hate it when movies do that. Who cares if they're just comedies? It's still brainwashing you into buying shet you don't need. Transformers was even worse.

Voting Hist.http://www.imdb.com/mymovies/list?l=26598711

[–] Guilden_NL 14 years ago

ROTFLMAO @ you! OK, would it have been good if he drank Green Rabbit, Falling Stone beer and rode a Tricooter motorcycle?

Anyone that has a problem with brand placement and brands has a much larger problem they should deal with.

[–] RustinTD 14 years ago

Haha, come on man.....I'm just saying that it was excessive in this movie. To the point of it being annoying.

"Remind me to thank John for a lovely weekend." -Ian Malcolm

[–] anewhope69 14 years ago

i cant recall ever watching a movie and saying, oh man they talked so much about this product, i want to go get 1 now, i mean really are people that weak minded????? brainwashing you into buying *beep* maybe a lot of people are just dumb enough to do that i guess....either way this was a good movie, tehy portrayed red bull in a bad light anyway. and blockbuster...who cares, he had to be somewhere in that scene, and it made it that much funnier he was in a video store to rent a movie....showing he had zero plans opposite of what hes saying on the phone, guess what im still goin to the *beep* red box when i want a movie because its cheaper....sorry brinwashing didnt work, im not a tard.

[–] holmes5555 14 years ago

I would also point out that the product placement for one product - namely, Red Bull - did not seem especially favorable to the product. It showed Carl basically bouncing off the walls (even more than Carrey's usual manic self), and then "crashing" into near unconsciousness. I don't know about others, but that sort of product placement does not make me say, "Hey, I want to run down to the store right now and get me some of that!"

[–] lenoreatdi 14 years ago

In reality it just doesn't matter , the movie was stupid anyway.

[–] lucio7 14 years ago

I would also point out that the product placement for one product - namely, Red Bull - did not seem especially favorable to the product. It showed Carl basically bouncing off the walls (even more than Carrey's usual manic self), and then "crashing" into near unconsciousness. I don't know about others, but that sort of product placement does not make me say, "Hey, I want to run down to the store right now and get me some of that!"

But it makes you willing to run to the closest bike dealer and get a Ducati :D.

But I wanted to do that much before the movie was even scripted :).

[–] truwarier 14 years ago

There actually wasn't very much product placement when you take into account how much more there could have been:

-they could have branded Deschanel's scooter, and referenced the brand throughout the movie
-there was a baby shower, and though they didn't show presents being out, they could have; could have included several brands there
-guitars were used, they could easily have been branded
-since a fictional dating website (persianwifefinder.com or whatever) was included, another real dating website could have been mentioned, ie someone could have said "why don't you just stick to match.com?"
-a real airline could have been used, as they flew; actually, multiple airlines, since they were in an airport a couple of times

That's just off the top of my head. So the ten product placements could easily have been twenty-five, which may actually have been burdensome. The ones in the movie were mostly plot related, such as Red Bull (as mentioned by other) and Harry Potter and DDR (if the brand was even used.) And some of the throwaway ones, like Rolling Rock, were actually funny for how blatantly they were inserted. (Better than him ordering 'a beer,' anyway.)

[–] Psadaa 14 years ago

God you are stupid to listen too.

The movie was supposed to be set in the 21 century, not on some alien look-alike planet with humaniods on them. Wake up and stop being such a pussy.

And btw, Jim Carrey denied sallery for this movie(though he took some % of the profit) so your line "Jim Carry demands 20 mil a movie" is way out of line.

People are so *beep* stupid these days.

[–] super16g 14 years ago

I don't think there was any excessive product placement. I hate it when they come up with bogus product names or blank out the product names or always have the cans or boxes turned where you can't read them. And like someone already said, it would be really stupid for him to go into a bar and order, "A beer." You are barking up the wrong tree.

[–] ucanc 14 years ago

Really? Watch more movies. Product placement is in every movie. Take Back to the future for example. Coke and Pepsi were all over that. And so many have the actual product sitting there on screen. This movie was not that bad.

Besides I heard that "soap operas" on day time tv are now writing product placements into the script. That will spread to primetime and movies I'm sure.

Yes he said red bull 10 times or more, I'm still going to buy rockstar if I want an energy drink.