Well, obviously, if people on YouTube or Reddit or elsewhere are breaking the Terms & Conditions of those sites, they should be dealt with accordingly. If people are potentially breaking the laws on hate speech, they too should be dealt with accordingly.
But I think that's a separate issue from 'generating negative publicity' for the entertainment products of a mega-corporation. I don't think damaging or attempting to damage the profit margins of the Walt Disney Company should be a criterion in determining what is and isn't permissible to say on social media. To me, that's a strange way of framing the debate.
As for 'review bombing', I think the idea is -- or should be -- to stop people who haven't even seen a film from distorting its overall rating. Those people may be politically motivated. Or they may have completely different, non-political reasons for doing that. They may be rating it very low, they may be rating it very high. Doesn't matter. The main problem is that those reviews are dishonest and may mislead the consumer.
Finally, I suspect all of this has less impact on the success or failure of these films than you might imagine. Most people are not living their lives terminally online. They don't care about the 'culture war' being waged over family entertainment.
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