Ryan Reynolds Vs. Blake Lively At The Box Office; Trailer; $45-49M+
https://deadline.com/2024/08/ryan-reynolds-blake-lively-box-office-deadpool-wolverine-it-ends-with-us-1236032813/
Sony https://www.youtube.com/watch?v=DLET_u31M4M
Husband and wife Ryan Reynolds and Blake Lively are set to face off at the box office this weekend, despite the fact that their movies are aimed at dudes and women, respectively.
The most wonderful surprise that everyone is buzzing about is Wayfarer Studios and Sony‘s feature take of author Colleen Hoover’s first novel It Ends With Us, starring Lively and Justin Baldoni and directed by the latter. Presales are through the roof, with opening estimates quite wild. At the low end is NRG’s $23 million, which even if this $25M co-production falls apart and opens at that level is still amazing for a female-skewing pic, the marketplace and Lively as a leading lady.
Presales indicate a $30M+ opening for It Ends With Us, fueled by the author’s fandom — she is a “BookTok” cultural phenomenon with 2 billion-plus views on her TikTok hashtag and more than 25 million books sold stateside. We already told you that first-day presales for It Ends With Us outstripped that of Sony’s 2022 sleeper summer romance title Where the Crawdads Sing by nearly four times; that movie debuted to $17.2M and doing a 5.2x multiple for $90.2M.