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Ryan Reynolds Vs. Blake Lively At The Box Office; Trailer; $45-49M+


https://deadline.com/2024/08/ryan-reynolds-blake-lively-box-office-deadpool-wolverine-it-ends-with-us-1236032813/
Sony https://www.youtube.com/watch?v=DLET_u31M4M

Husband and wife Ryan Reynolds and Blake Lively are set to face off at the box office this weekend, despite the fact that their movies are aimed at dudes and women, respectively.

The most wonderful surprise that everyone is buzzing about is Wayfarer Studios and Sony‘s feature take of author Colleen Hoover’s first novel It Ends With Us, starring Lively and Justin Baldoni and directed by the latter. Presales are through the roof, with opening estimates quite wild. At the low end is NRG’s $23 million, which even if this $25M co-production falls apart and opens at that level is still amazing for a female-skewing pic, the marketplace and Lively as a leading lady.

Presales indicate a $30M+ opening for It Ends With Us, fueled by the author’s fandom — she is a “BookTok” cultural phenomenon with 2 billion-plus views on her TikTok hashtag and more than 25 million books sold stateside. We already told you that first-day presales for It Ends With Us outstripped that of Sony’s 2022 sleeper summer romance title Where the Crawdads Sing by nearly four times; that movie debuted to $17.2M and doing a 5.2x multiple for $90.2M.

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Jesus Christ. The way that their careers had turned out, imagine if Green Lantern was actually good? We could had been on GL6 by now.

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Indeed, they both have had successful careers.

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Moviegoers Falling In Love With ‘It Ends With Us’: Blake Lively Pic Banks $7M In Thursday Previews
https://deadline.com/2024/08/box-office-it-ends-with-us-blake-lively-ryan-reynolds-1236034150/

Friday AM: Sony is calling the feature adaptation of Colleen Hoover’s It Ends With Us at $7 million in previews for Thursday, when showtimes began at 2 p.m. for the PG-13 movie. In Screen Engine/Comscore PostTrak exits, It Ends With Us is glowing at 4 1/2 stars and a 69% definite recommend and 85% positive, and it skewed female at 82% who gave it an 86% grade. Advance screenings were held Wednesday, but that money will be rolled into today’s gross.

A $40M+ opening weekend is in play, if not significantly more.

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The co-financed Sony and Wayfarer Studios movie is still expected to land with a very strong $45M-$49M after a $24M Friday. Some are trying to forecast $50M, and you can’t slam this movie if it falls short of this. It Ends With Us is a major comeback, not just for Lively’s star power, but for female lit books on the big screen. Why send a bestseller to streaming when you can make a ton of cash on a low budget (which here is $25M)?

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Blake Lively is very good but she could never be as funny as her husband in his Deadpool movies.

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