It was a terrible film but had a well organized "viral" marketing team promote it
They just screamed repeated over and over again how amazing and great the movie was. It was kinda like spam with a catchy subject line that some of us happened to click on. Perhaps it was a social experiment to see just how many people could be convinced something was good even when it wasn't. It was absolutely terrible though. I wonder if some kind of bot network was designed to promote it. The same human algorithm may have upvoted it on IMDB. You'll see the comments here possibly.