Disney marketing also marred this year's Oscars

https://time.com/6161452/2022-oscars-review/

"When you remember that the megacorp owns not just ABC, the network that aired the ceremony, but also Hulu, Marvel, Pixar, and more, then the entire pre-Smith night starts to look like one big advertisement," says Judy Berman. "Commercial breaks overflowed with plugs for the Disney empire’s films, TV shows, and platforms. It was kind of distasteful, I thought, to follow up Kotsur’s win with a video of Chris Evans congratulating him, then transitioning directly into a promotional clip from his upcoming Toy Story spinoff, Lightyear. When BTS appeared in a video rhapsodizing over Disney and Pixar musicals, was that an ad or part of the entertainment? It was almost as if Disney was trying to distract from the media maelstrom surrounding its bungled response to Florida’s 'Don’t Say Gay=' bill by bombarding viewers with tantalizing images of its content. I don’t think that promotional tone is entirely unrelated to the blandness of the telecast’s scripted portions. For most brands—especially ones as big, broad and family-oriented as Disney—there’s no upside to risking an association with anything provocative or controversial. So the jokes had to be tame. The stage banter had to stay superficial. And if the presenters could be grouped to ABC and its parent company’s advantage, like the trio of Disney princesses past and future, so much the better."