Because, we have now been exposed to professional mixed martial arts. It was first televised in 1993. The target audience for Never Back Down is probably males in their teens or early twenties. They have never known a time without mixed martial arts. To lure them away from the video games, fight films must live up to certain expectations.
Boxing is still a great sport. But it just lacks the action and variety of mma.
The last boxing movie that had an interesting story, plus being well remembered, and that was also a financial success was Rocky. It is the only boxing film to win the academy award for Best Picture(1976). Cinderella Man(2005), about the heavyweight champion James J. Braddock, was the best boxing film I've seen. The climactic fight between Braddock and Max Baer was terrific. But it was a boxoffice failure. Mark Wahlberg's film, Fighter, about Mickey Ward, is due out in December. It may reverse the trend.
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