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Will Audiences Return to Theaters? Russell Crowe Thriller ‘Unhinged’ Aims to Find Out


https://variety.com/2020/film/news/unhinged-theater-release-coronavirus-covid-19-russell-crowe-1234737781/

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I wouldn't even watch it as a free download on my most bored day. So I would not pay to see it in a crappy cinema.

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Without the COVID marketing this would have probably been buried in February and make zero money. Very savvy to release it when people are desperate to go back and watch anything new.

Even some critics who reviewed it favourably early on was because it was the only new movie in the cinema.

From RT https://www.rottentomatoes.com/m/unhinged_2020/reviews?type=&sort=&page=9

>In normal circumstances, 'Unhinged' would probably fall between the cracks, but as a broadly entertaining new movie when they're at a premium (COVID), it's more than worth the recommendation.

>July 31, 2020
This barnstorming road-rage thriller is the first post-lockdown title that dares to give us pre-pandemic cinematic pleasures.

Even Mark Kermode spoke well of it, mainly because he was desperate to see anything.

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