The Incredible Hulk’s Diminished Legacy in the Marvel Cinematic Universe
Love it or hate it, one of the things that makes the Marvel Cinematic Universe work is the long term synergy. With Avengers: Infinity War and Avengers: Endgame, over a decade of movies came together to pull off one of the most entertaining spectacles of our time. It’s a universe that, for the most part, feels consistent and it builds on itself as each movie feels like an essential cog in a larger machine.
Some cogs are bigger than the others, though, and when it comes to “the others,” one can’t help but notice that 2008’s Incredible Hulk is something of a black sheep in the Marvel movie roster. These days, they’re just starting to dust it off as a property with the return of Tim Roth’s Abomination in She-Hulk and William Hurt’s General Ross’ gradually increasing role in the universe itself (he’ll appear in Black Widow and possibly other projects soon enough).
Now, there are plenty of reasons why Incredible Hulk is the green-skinned stepchild of the MCU. It made the least amount of money (about $42 million less than Captain America: The First Avenger, which was the second worst showing), the lead actor was recast afterwards, and its status as a Universal co-production meant that it would be the only movie in the first three Marvel phases that would not get its own sequel, no matter how popular Hulk was in the Avengers movies and Thor: Ragnarok.
It’s not like the MCU acted like Incredible Hulk never happened, but the creators definitely had a tendency to shove it into the corner and be somewhat vague about its existence. It became easier as the MCU became rich with more and more properties, but early on, it was very much the rage-filled elephant in the room.
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