New Distributor and Release Information!

A few things about your comments re: our distributor, etc.

First, it makes it seem like the distributor question is an open one, i.e. that we are still looking for one. We are not. As per the press release and coverage in Variety, the film will be released in the U.S. on January 18, 2008.

Second, I'm not sure why you would assume that "it would be a mess" to open at 1 theater in NYC. It's extremely common (happens all the time in fact). Some movies 'work' from there (i.e. are successful enough to grow to include more screens and/or cities) and some don't.

But whether or not they 'work' is not at all impacted by whether it opens on 1, 5, or 10 screens. And distributors know that. Further, opening on 1, 5, and 10 screens does not scale at all. It costs about 5x as much for 5 screens, 10x as much for 10 - mostly because they would be in 5 or 10 different markets. Not enough markets for national marketing. So you have to duplicate your ad spend in every market (or at least spend money in every market).

Since 5 or 10 screens is not 5x or 10x as likely as 1 screen to make a film 'work', it's simply not as common as releasing on 1 screen. Look - if we get a good NYT review, and good word of mouth, the film will work. If not...well, it wouldn't matter if we were on 5 or 10 screens, and that money would have been spent.

For a marketing campaign for a film to scale well, on a national level, you're talking about millions of dollars, and a commensurate commitment to, say, 50 or 100 screens. That's simply not an option that was presented to us (and frankly is not an option presented to 99.99999% of all films made).

Just wanted to clarify.

We're extremely excited, and optimistic as always!

Thanks,
TM