The pilot started bleeding viewers halfway through. I think a major reason is that Matthew Perry was one of the most prominent things about the show's advertising, people show up to see that, and he doesn't really appear for a long time. Truthfully the viewers probably started to leave before the 2nd half, but it didn't show up because they get credit for all the eyeballs that tuned in for the beginning of the show. He needed to somehow be seen right at the top after the Wes meltdown. It didn't help that the promos for the show put a clip from another episode that made it sound like it was supposed to be a comedy. The one where Harriet bursts into the writers room after finding out about Jeanie. I think they misrepresented the tone of the show. Sports Night wasn't sold properly either. Tommy talks about the upfronts for that on the SN dvd extras. They picked a clip that was just wrong for it.
I heard that Matthew was told to play him the way he did (frequently kind of down and an antagonizing jerk with Harriet) by Sorkin and Schlamme. I think they wanted to contrast with Harriet, and actually have people look more favorably on her even though they might agree with Matt's politics and religious views. People go 'Well I'm not religious, but I'm siding with Harriet. Wow, didn't expect that.' It's not a terrible idea, but it worked too well and didn't do justice to Harriet who should've been likable or not on her own, not as Matt's love interest. She was really viewed more for her role in "Matt & Harriet" than on her own. Even her interview with Christine Lahti's character involved questions about them or to set her up as the Christian foil to Matt, the Jewish atheist.
"Do you think the world is crawling with Phyllises?"
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