IWTB vs BIRDMAN : budget, Box office and video numbers
BIRDMAN was a huge critical success. There was a lot of hype about it, and some even talked about a box office success...
IWTB was in the contrary a box office and critical disappointment.
So, it's interesting to note that (the numbers here will use the inflated 2015 numbers) :
BUDGET
- IWTB cost in production 29 M $ (32.5 M $ in 2015) while BIRDMAN cost "only" 18 M $
- IWTB cost in promotion 6 M $ (6.7 M $ in 2015) while BIRDMAN officially cost 4 M $.
The truth is that it cost way more, since he was nominated for the academy awards. At least 15 million dollars more were spent in the AA campaign.
http://stephenfollows.com/how-much-does-a-hollywood-oscar-campaign-cost/
TOTAL : 39.2 millions for IWTB vs 39 millions for BIRDMAN.
Conclusion : IWTB = BIRDMAN total budget
BOX OFFICE WW TOTAL
X FILES : 77 M $ WW. Ratio : 1.97
BIRDMAN : 103 M $ WW. Ratio : 2.6
Conclusion : both movies are box office disappointment (a ratio of 3 is needed to make money in theatres)
BOX OFFICE FOREIGN
IWTB : 53 M $
BIRDMAN : 60.8 M $
Conclusion : with all the marketing campaign, BIRDMAN outgross IWTB by only 7 M $
US HOME VIDEO REPORTED SALES
IWTB : 16 M (dvd) + an estimated 2.4 M in blu ray = 18.4 millions
BIRDMAN : 2.1 M (dvd) + 3.4 M BLU RAY = 5.5 millions
Conclusion : BIRDMAN was a complete flop on home video while IWTB was a moderate success.