The thing about cults
When Barb and Bill are trying to convince Margene that Goji Blast is a cult, they accidentally describe themselves and it's HILARIOUS.
BARB: Do you feel cut off from friends and family?
Margene has literally complained of not having any more friends for the entire 5 season run. In the previous scene, no less, she complains of having no friends.
BARB: Is there one accepted leader whose decisions are the final say?
This is Bill 105%!! How did they not catch that?