Papa Johns Cinnabon McDonalds eHarmony

All you knuckleheads whining about product placement realize that those corporations paid to have their brands in the movie, right? Product placement is a very real part in being able to pay for the production of the movie. If Papa Johns pays $10 million to be in the movie, and eHarmony pays $7 million and Cinnabon pays $3 million that takes care of almost all the actor's salaries for the movie. One more product placement and the food services are taken care of for the entire shoot. Get another product on board and you have wardrobe and makeup taken care of.

Product placement in a movie is not done out of the goodness of the producer's hearts. It's a business deal that enables them to make a better movie with the money that is brought in by it. So, if you're so against seeing product placements in the movies don't go to any movies that have them. That should leave you about five or six movies a year to see.

whatevs. I'm gonna order some Papa Johns. And it's your fault.

What if a squirrel wants a sausage?

Don't get me wrong. I would rather the film get made with the product placement than NOT get made for lack of sufficient financing. Just saying that it detracted from the experience of watching what was an otherwise excellent film. (Too bad it is not more widely appreciated.)

I think the product placement was done better than most movies.
It was seamless, and integrated into the story.
They could have gone with a mom and pop pizza joint, but having Papa Johns instead was acceptable, imho.

Papa John's and eHarmony were symbolic. Papa John's is a run-of-the-mill pizza joint, just like Walter's life. He only got the job because he needed a place to work. When he eats there in Iceland, he is on the brink of quitting the search for Sean and returning to his run-of-the-mill life. Even though he's in Iceland and has come so far, he still is tempted to return home and go back to his job before the search is over.

eHarmony. I mean, who can't relate trying to find a "fish" in a such an immense "sea" like eHarmony, when at that very moment, there may be someone in the same square mile who is the perfect match for you. The role of eHarmony, imo, is to illustrate Walter's lack of courage and personal connection.

The fact that the antagonist, Adam Scott's character, said "I'm lovin' it" when asked what the motto of LIFE was, just shows that he's an idiot. McDonald's means nothing when compared to LIFE magazine. McDonald's motto is simple and naive, the easy way out. LIFE's motto is challenging and real.

Cinnabon, I think, was tongue-in-cheek. Todd from eHarmony is definitely someone who would dig Cinnabon. Who doesn't? It's generic, but it hits the spot. Cinnabon is recognized as a plain jane way to escape from problems.

It's all with a tongue in the cheek. Picking on the product placement in this movie is like picking on the product placement in Wayne's World.

Sure it might've been used to finance the movie, but that wasn't its only purpose.