It may seem surprising to some people they charge as much as USD 25.00 for this DVD – more than most movies that were huge box office successes, but actually this makes much economic sense:
1. A film like Prozac Nation was never expected to be popular with many viewers. That was clearly shown by the fact that while the film was made in 2001, it was released directly for TV premiere in the US four years later – despite the fact that Christina Ricci starred in it and had a nude scene! The DVD is “hard to find” because most stores just don’t find it worthwhile to stock or display a relatively unpopular item.
2. At the same time, I have noticed from the posts here that there are people who really love the film. They may be people who, like Elizabeth, suffer from depressions, or for other reasons are able to identify with and sympathize with her character. This group may also include people who have to own every movie with Christina Ricci in it. These people are willing to pay a high price. Since you have taken the time to search for this DVD in the Internet, they assume that you belong to this group.
3. Suppose you are willing to pay USD 25.00 for this DVD. If they lower the price to (say) USD 5.00, you would of course be more than happy. But would the lower price attract four additional customers? The answer – to the supplier at least - appears to be “no”.
I am a frequent Internet buyer and I have noticed that they also charge a lot for movies from the 1950s to the mid-1970s – I believe for the same reasons. These are usually (not always) movies with high ratings by IMDB users but relatively few votes – and that tends to support my explanation.
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