Wasn't this a class project of Heather's? The semester probably started beginning of September, and who knows how many weeks it took her to plan everything...hence her filming it in late October.
Plus the decision to film close to Halloween seemed at least partially deliberate or at least convenient to Heather's vision for the documentary. At one point she says something like "the woods around Halloween time are a creepy enough phenomenon as it is..." I don't remember exactly when she said this though.
I also didn't get the impression she was necessarily "surprised" that it was so cold. Members of the Polar Bear Club most likely know exactly what they're getting into, but I'm sure some members still yell profanities when they emerge from the icy water in the dead of winter! Plus it was nighttime, when it's even colder, and she had to leave the relative warmth of her tent.
Like that Russian babe, Anesthesia
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