While my sentiments largely fall in line with the posters on this thread, I feel like adding my observations.
Number one, in spite of me liking American Movie and finding very charming qualities in all the entities that make up this film, let me clarify: Mark's talent represents a fraction of his assets and no more. He is eccentric, ambitious, wild, and good hearted but hindered in his goals partly by his sub-standard education and lower middle class socio-economic situation, and partly by his penchant for excessive gore which invariably is what his movies are about. An example of a small indi-feature showcasing talent would be Clerks, driven by its dialogue and its mood. Coven is no Clerks.
If George Lucas' recent movies are compromised because they look more like advertisements for CG than well directed stories, then Mark Borchardt's projects are similarly compromised because they are just an excuse to exhibit freaky people in hauntingly surreal circumstances than seem to always cumlinate in gratuitous scenes of killing and gore. Mark's dialogue is so banal; it all sounds like a precursor to badly choreographed fight scenes with equally bad special effects. He strikes me as someone who has a lot of angst and needs to channel it through violence in film; at least he is trying to be productive and creative.
Number two, this movie succeeds because, harsh though it may seem, it is making fun of these small town hicks in West Bumblef---, Wisconsin. It makes fun of them in the dryest of ways, seemingly so that anyone with culture who resides outside of this bubble in the middle of nowhere will get the joke. It is ridiculous that Mark takes his third rate work as seriously as he does and it allows us to mock him while being touched by his earnest intentions. When watching it you get the feeling that the director of American Movie treads lightly where he walks so as not to ridicule these characters in too flagrant a manner. The documentary is designed to make us like these characters and pity them simultaneously.
And like the Blair Witch Project, you can only succeed once with this approach. I was hoping Mark and Mike could follow this hit up with another performance fueled by the same chemistry, but when I saw Britney Baby One More Time I knew they had already played their hand. If you have two hours of your life you want to throw away go ahead and watch that one.
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