Who remember the massive hype for Revenge of the Sith back in 2005?
Who remembers the massive hype surrounding the release of Revenge of the Sith back in 2005?
I was 10 years old back then and I sure remember it. I remember between April to June of 2005, you couldn't go anywhere without seeing Star Wars merchandise in stores. To this day, the hype for Star Wars Episode III: Revenge of the Sith was the biggest I ever saw and it was the most excited I had ever been for a movie. Shows like Entertainment Tonight, Access Hollywood, and Extra did big specials discussing the release of Episode III. Nickelodeon even did a big Nickexclusive behind the scenes look around the release of the film.
It was on every Coca-Cola/Sprite and any other Coca-Cola product cans and bottles the entire summer. So any time you'd see someone drinking a Coke, it'd have like Mace Windu on it or something lol. Episode III toys were being sold at every Burger King in the country. The Coca-Cola deal alone was monstrous, $2 billion alone for that. M&M's even did a big tie for the film, releasing all kinds of different Star Wars M&M's products. The Force Awakens and Rouge One had a lot of cross promotions, but nothing as large as these deals.
MTV even stopped all their other music videos to do a world premiere of the "A Hero Falls" music video. I remember my radio station did the same (kinda weird having a pop station all of the sudden playing orchestral film music). And this is back when MTV actually played music videos.
They've even made movies about the Episode III hype/release (Fanboys and so on). Revenge of the Sith was huge. The world was a different place in 2005, people were expecting like a ... religious experience, and it was a more innocent time too in many ways.
It was actually somewhat jarring that just 3 years earlier, Attack of the Clones was largely usurped by Spider-Man in that hype category.