Selena's death had more of an impact. As Diane Sawyer put it in Primetime's coverage of her death:
"We decided to take a closer look at this story tonight, because Selena was not just another rising young star. She lit up a whole road of hope and possibility for a generation."
In the mid-1990s, high-profile Latinos in Hollywood (and Latin singers in the mainstream) were few and far between. In 1995 (the year of Selena's death and one year before production on the movie began), you had THE PEREZ FAMILY, a movie about a Cuban refugee family in Miami. Most of the major parts were played by Italian-/Anglo-Americans (e.g. Marisa Tomei, Chaz Palminteri, Anjelica Huston). Selena's death was such an unexpected news even and media circus, it blew the door open for Latin-Americans. Selena's upcoming English-language album was touted as being a big deal before her death, because there were no prominent Latin singers in the US mainstream, with the possible exception of Gloria Estefan, but Estefan was nearing her forties. So Selena (who would have turned 24 on April 16, 1995) was seen as fresh blood that would stimulate the Hispanic market in the US and bring it into the mainstream.
When her album DREAMING OF YOU was released a few months after her death, it sold 175,000 copies in its first day, a then-record for a female pop singer. Selena also became the third female artist in history to sell over 300,000 units in one week, after Janet Jackson and Mariah Carey. Furthermore, the album debuted at number one on the U.S. Billboard 200 chart and was among the top ten best-selling debuts for a musician, and was the best-selling debut by a female artist. In the end, it was certified 35 time Platinum and displaced Julio Iglesias' first English-language record, 1100 BEL AIR PLACE (1984), as the largest-selling Latin album.
One other thing, because of the public's hunger for anything Selena, People magazine released a special commemorative issue devoted solely to her. Up to that point, In the company's 21 year history (since 1974), People had only given commemorative issues to Audrey Hepburn (1993) and Jackie Kennedy (1994). So it was very rare. Needless to say, Selena's commemorative issue sold out, and that inspired People to create Peopl en Español
Because of all this, the Latin explosion explosion is said to have begun with Selena, especially since the movie of her life also gave J.Lo her movie career (becoming the highest paid Latina in Hollywood) and inspired her to go into music, which ignited the Latin Invasion, along with Ricky Martin and Mark Anthony.
Though Jenni Rivera's plane crash and death was widely covered, it really didn't have the same impact on the American public and media nor did it change the cultural landscape for Latinos in America like Selena's death had.
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