I don't think that it was so much that Batman & Robin was campy. I mean, Tim Burton's movies (especially Batman Returns) had in their own way, campy, fantastical, larger-than-life elements. I mean, Burton after-all, was initially an animated for Disney and his films often times, feel like live-action cartoons.
The problem with Batman & Robin is that the campiness wasn't played "straight". What I mean is that the film doesn't seem to have an internal logic if that makes sense. There's for example, no reason for Batman to pull out a credit card other than for the sake of a cheap sight gag. There are way too many non-sequiturs like that in the movie, that don't really do anything to further the plot or make sense within the context of the scenes.
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