I know, I know. They drove functioning vehicles that were painted...black! And they had, oh my, "corporate sponsors". And, get this, they were trying to get paid for their work.
So what? In the end wouldn't they also have provided the public with "15 minutes to get to safety"?
If I'm in my trailer park some mid-May afternoon and I'm told a funnel cloud is going to destroy my home and kill me 15 minutes hence, am I supposed to say, "Hell with it! I only know this because some dudes in matching clothes, with their corporate sponsors, who were only in it for the money, made it possible to get to safety. I'm going to stay right here, next to my sign that says "In this house we believe in Science!""?
Sometimes you want to be seen in style in a career, but not for pure show. Jonas was self-absorbed and obsessed with his own social status way too much and probably had a big hand in setting up all that equipment personally. He had no interest in understanding the passion behind the job and only came aboard for a big paycheck and only desired to help others for the sake of his own recognition, not out of a sincere desire to actually help others or create his own future.
Jonas clearly was a bit of a fraud and worked his way to the top without putting much real effort into it, otherwise he would have known that Bill and Eddie were speaking common sense and would have made an exception. He probably only had superficial knowledge of how tornadoes worked and didn't understand the deeper nature of them, which is precisely why he ended up getting himself and Eddie killed. He also stole Bill and Jo's idea, clearly showing he lacks the intelligence to think of his own creations or plans and instead thrives off the ideas of others. He was really the only bad guy in end, rather than the entire team.
Actually, there were two sets of bad guys in this film: Jonas the asshole and his brigade, and the tornadoes. It seems poetic that one was killed by the other.
Also, did you forgot that Jonas stole Bill's design for Dorothy and was trying to pass it off as his idea? That's pretty evil in my book. Not to mention he was doing it for the fame and money, not to save lives.
Noble activities like storm-chasing or fighting for a cause always go to hell in a handbasket when the corporations get involved and start promoting it like a product. This film is one of many examples of why corporations should not get involved in stuff like this. It's like politicians or the feds ruining police cases; all they do is make things worse and more people get hurt.
They were rivals and not bad buys; antagonists rather than villains.
And that's the difference between an antagonist and a genuine villain, an antagonist may stand between the protagonist and their goal, but because of reasonable or even noble goals. There was nothing really wrong with the other storm-chasing team, we're just meant to like the protagonist team better.
For arguments about how Jonas "stole" Bill's design, look. It doesn't take a Ph.D in Meteorology with a focus on severe weather to realize "Hey, let's build a thing and drop it into the path of a tornado". In the 1970's a device similar in concept, in fact it was the inspiration for Dorothy, TOTO, was built and there were attempts to deploy it with the same aim as Dorothy.
So it's kind of a stretch for Bill to be pissed off about the idea. It's not an original thought, they built one well before Bill was getting drunk and chucking whiskey at a tornado.
"What's Jonas doing here?"
Gee, I don't know Bill. You're a stormchaser, Jo's a stormchaser, you even tell Melissa that Jonas was part of the team at one point. You KNOW it's going to be a good day for storm chasing, "Day like today's it's to be expected. She forgets EVERYTHING except her work", you're in the middle of Oklahoma in June. Why WOULDN'T Jonas be chasing tornadoes?
Ok, so "He's got a lot of high tech gadgets, but he's got no instincts." NOT HIGH TECH GADGETS! That BASTARD! Let's talk to Jo about how the Doppler radar is broken again, and how they're running out of grant money. Meanwhile, Jonas has his corporate sponsors and a fleet of vehicles, probably well maintained. And let's face it - the private sector is a lot more cutthroat than working for the University of Oklahoma. They wouldn't be giving Jonas that kind of money if he couldn't deliver on it.
So it's basically just nonsense to make a non-bad guy into an actual bad guy. And yeah, it is a jerk move when they just drive past after the first tornado, but clearly they're not injured, clearly assistance is already there with Jo's team.
The only thing he does that's really....well not even BAD per se, is turning the CB off right as the F5 shifts it's tracks. And they were screwed already. It's a mile wide tornado, it was already shifting. Nothing could be done short of him missing his alarm clock that morning.
The reason they looked down on him was not simply out of his different style, but more so because he preferred to exploit others in the field for his own personal advantage and gain, rather than actually making any valid efforts to succeed in his career. Jonas wasn't truly fit for the job and the movie pretty much makes that clear. He had very little sense of perception outside of his own feelings, hence him relying completely on high-tech equipment, his subordinates, as well as always waiting for Bill to make the first move. He even couldn't listen to his own driver who expressed concern about being so close to a huge tornado, which got an innocent man killed.
Furthermore, the fact that he even copied down Dorothy to the very similar sounding name of "D.O.T 3" shows that such a device was never on his future list of plans in the first place, and that he clearly discovered and then stole the idea from them, planning to pass it off as his own, simply so he could gain recognition in something that he actually put little effort into. The point being that Jonas never made any legitimate effort to do his own homework for his career, having everyone else do it for him, and was willing to cheat if necessary. Even if Jonas isn't an flat out bad guy or evil, that's quite unethical in my book.