First off it is an intelligent show!!
You literally have to be genius to get ALL of the jokes. But, there are so many layers that you don't 'have' to be a genius to get them all to still enjoy it. That's the level of genius in the writing, acting, and comedic timing.
I showed this to my mother who basically likes, old shows, musicals, B&W movies, 'clean' comedies, would never be interested in a National Lampoon type raunchy humor, but, she loved this. However, just like, she LOVES M*A*S*H, she never liked the Movie of it because it was too raunchy, but the M*A*S*H series was brilliant.
I think that most executives incorrectly think that only simplistic 'dumb' shows are what are popular because people are generally 'dumb' too. The evidence doesn't show that. The longest running shows are almost always smart, and require a quick wit. They think that to capture the success of a brilliant show featuring someone who spouts Quantum theory you just have sci-ency sounding stuff and mention sci-fi movies and say the word 'nerd' a bunch of times. BING!! winning formula!
It's not that we are retards, or want mindless entertainment. It's just that if the only thing on is something not too bright well,we will just have to make do until our favorite comes on.
I find it interesting how they seem to have a belief nowadays that you will get board if you show too much detail in a movie. But, think of movies that are hits, like The Hunt For Red October. Not a super spy with exploding cars and gadgets, and dumb blondes or sleazy women. Not that that type doesn't have it's place. But it was very detailed and had intelligent plot line sometimes hard to follow everything, not one of those you can do something else and just listen to it in the background.
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