I don't know if they were using the forever ware on themselves or were just kind of caught up in the cult status of the product. It's like people that dress up like Star Wars and Star Trek characters at conventions. I know they're not REALLY humans in space or space creatures... but THEY seem to think they are. :P
Yes, all the ladies at the party were using the Foreverware on themselves. Remember the party? Each lady stood up and said how long they had been a Foreverware "mom"? or something like? The woman from '62 was were an outfit made popular by Jackie Kennedy. The woman from '68 with the long blond hair was dressed like a 'Go-Go Dancer'.
Marshall only wanted to keep his mom from becoming a "Foreverware Lady" so when the twins came forward asking for help, he saw his moment. He helped the twins and they helped him by giving back the contract Marshall's mom.
In some of the later episodes you can see some of the Foreverware Ladies, like the 'Go-Go Dancer mom and her daughter, who looks just like her, at the bank when the ghost wanted to rob it.
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