I suspect the color choice was more due to technical reasons than aesthetics. Certain colors reproduce differently on film than when observed by the human eye, especially brighter colors. Without having worked in film, I would guess that yellow is probably a problematic color. Consider how often you see it in film and tv, before digital recording. With digital, you can manipulate lighting and color more precisely. You'll also notice that the red of the suit was a darker shade than was being used in the comics at that time. DC changed the costume design and shading after the series premiered, to closer match the look.
One of the more amusing (and pointless) arguments that arises around comic adaptations is the changes in costuming. Let's face it, most comic book costumes look terrible on live models. Comic book artists draw costumes that adhere to every curve and muscle. Real cloth doesn't do that, even spandex. All you have to do is look at the old Batman series, the 70's and 80's Marvel tv movies, and the Saturday morning live shows to see how silly comic book costumes looked on live models. The exceptions were the Linda Carter Wonder Woman costume, and Christopher Reeve's Superman costume. Both were helped by the physique of the actor, but the designers made good use of materials. Films since the Burton Batman have continued to evolve better and more realistic designs, although it would be nice to see colors other than black (aside from Spider Man and Daredevil).
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