It's an entertaining once you don't take it too serious. I think that was the problem back 10 years ago: Everything was serious, had to be serious, had to be dramatic and mindful. 80's movies were at an all-time low back then in terms of popularity (while people celebrated retarded cgi *beep* like Matrix)
Times changed, i guess more people learned just to enjoy a movie that may be dumb, full of stereotypes and not "Godfather". Nobody will say that Rambo 3 is a great movie, it's entertaining though, cheesy and once you watch it with a few friends and some whiskey, it's awesome (especially if you have a good surround audio system ;) )
Of course the crowd that suffers from the political correct-virus hate such films but i think and hope that the majority of humans is still sane and can differ between fiction and reality.
Another small reason may be that more and more people from third world or under-developed countries have online success. Action movies like this were and are always really popular in such countries.
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