MovieChat Forums > Oliver & Company (1988) Discussion > Why did it took long to get to video?

Why did it took long to get to video?




I remembered seeing this 3 times in theaters during it's old release when i was 7 and had the merchandise and all that, the next year i was waiting for it to come on video then when i was 10 i was like sad for it never came out on video for a long time and wondered what happened to it.

Luckily it did and got it the first day when i was 15 to add to my disney collection and movie library.

"You killed Captain Clown, YOU KILLED CAPTAIN CLOWN"-The Joker

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[deleted]



I felt the same why when i wanted Great Mouse Detective on video cause i saw GMD in it's original 86 release 4 times at 5 and been waiting for it to come out on video and wanted it, i felt sad it never did but luckily it got a re-release in theaters and got it for christmas at 11.

"You killed Captain Clown, YOU KILLED CAPTAIN CLOWN"-The Joker

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Disney felt that if they had released their animated films on home video after their runs in theater, it wouldn't have been a profitable move. People were so used to seeing theater reissues of their favorite Disney films, that Disney didn't feel their audiences were ready to adapt to the home video market just yet. It was only after Mermaid became a success that due to the majority of audiences requesting for a home video release, Disney obliged.

Because of the success of Mermaid in both Theaters and on Home Video, Disney finally decided to get all of their 1980s animated films home video, and they made their debut on Home Video every two years (seemingly in order of popularity): The Great Mouse Detective in 1992, The Fox and the Hound in 1994, Oliver & Company in 1996, and The Black Cauldron in 1998.

Also, consider that when Disney first entered the home video market in the early 80s, these were the only films in the animated cannon on home video:

* Dumbo (Disney's cheapest film to make, following the financial failures of Pinnochio and Fantasia).
* The Three Caballeros (I believe this was the most successful of their package films from the 40's).
* Fun and Fancy Free (IBID)
* Alice in Wonderland (Developed a huge cult following from College students, and now considered a success ever since its 2nd release in 1974, the film was initially a financial failure when it was first released in 1951).
* The Many Adventures of Winnie the Pooh (Was cheap and profitable enough for Disney during what they considered their dark period).

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Oh yes Fox and The Hound was another one i remembered seeing 3 times when i was 6 in its 88 re-issue and wanting that on video. I bet the kids of the 80s besides myself were upset that they never came to video but only GMD and Oliver got re-issues in theaters while the rest came to video.

"You killed Captain Clown, YOU KILLED CAPTAIN CLOWN"-The Joker

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I always assumed the film was made in 98 as that's when it was released on video

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wasn't it released on video in 1996?

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Yup it was!

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The main reason why Disney decided to release Oliver And Company on video in 1996 was because the film was already being rereleased in theaters and when Oliver And Company was finally released on video it started a new trend of rereleases of Disney films starting with The Fox And The Hound The Little Mermaid Fun And Fancy Free and Melodytime and although it was a major box office hit when it was originally released in 1988 and had a well known celebrity voice cast Oliver And Company has always been the most underrated of Disney movies

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