No, they flopped very badly, particularly 'Dirty Rotten Scoundrels' which I suspect had a significantly higher budget than 'Three Amigos'.
When one takes into account the P&A (prints and advertising costs), which are enormous on major releases, not to mention first dollar % cuts to the stars/directors (all considered hot properties at the time), plus the split to exhibitors (and others), the money returned to the studio/producers from gross are significantly reduced -- often less than 50% will go back.
Video rentals mean nothing; that money stays within the retail sector. Video sales on the other hand mean a lot, but the success of the initial video release is directly connected to the success of the theatrical release -- the price point of the video is much less for a flop. In simple terms, think of the theatrical release as an advertisement for the video release and, ergo, a flop film means less sales for less dollars to stores and the general public.
Personally, I loved both movies from day one. Over time, they have built up a loyal following. They have certainly picked up additional coin over the years due to audience discovery via video and other ancillary markets (e.g. cable, network showings). 'Dirty Rotten Scoundrels' also found an afterlife as a Broadway show. But the fact remains, they flopped at the time of initial release and quite probably the films have never broken even.
reply
share