Simplest way to spend it - do what Ross Perot did in 1992
Buy up time on all three networks - or on absolutely every single station in the country including all the ones on cable. Say whatever you want. Do it for an hour a day, two hours a day, right in primetime, whatever it takes - to get your message out there, whatever that message is. That is value for money, and it is the easiest way to go.
I want the doctor to take your picture so I can look at you from inside as well.