Atari Commercial


Is it just me or did Atari pay a lot of money for this movie to be made? I was an Atari kid of the 80's. I wish they had the actual game Cloak and Dagger. It would have been fun to play. Ahh, the good old days. When video games were $8-$10 instead of $50. Did anybody have intellivision?

As a side note, I thought the premise of having all those meetings at public attractions (River Walk, the Alamo) was pretty inplausible. Usually those kind of meetings happen in back alleys.

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Hi Lauren, I was wondering all this as well. In the trivia section it says the movie producers actually approached Atari, and asked them to create a game for the movie. Atari was already working on a game called "Agent X" and so renamed it to Cloak & Dagger. And in the movie the boy's imaginary friend, is named "Agent X" (at least in the script).

The game "Cloak & Dagger" really does exists, you can download it freely anywhere on the net and play it. It was released in the arcades and for the Atari 5200.

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Wow, thanks Eckerman. I had no idea the game actually existed. :)

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Cloak and Dagger was an arcade game connected to the movie.You can play it with Multiple arcade machine emulator,MAME.

http://www.klov.com/game_detail.php?letter=C&game_id=7353

http://www.mameworld.net/maws/

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I still can't believe that anyone would believe that Cloak & Dagger--the video game--never existed. It was one of those arcade games with controls like the ones for Robotron 2084: two joysticks, one to walk around and one to shoot. I used to play Cloak & Dagger at the Hazelwood community center back in St. Louis when I lived there during the early and mid 80's. Unfortunately, I never got past Level 10 on Cloak & Dagger because I was just a kid and I sucked. :-p

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Robotron 2084... What a great game!

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" by - pentacleman on Thu Feb 16 2012 20:48:20
I still can't believe that anyone would believe that Cloak & Dagger--the video game--never existed. It was one of those arcade games with controls like the ones for Robotron 2084: two joysticks, one to walk around and one to shoot. I used to play Cloak & Dagger at the Hazelwood community center back in St. Louis when I lived there during the early and mid 80's. Unfortunately, I never got past Level 10 on Cloak & Dagger because I was just a kid and I sucked. :-p"

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Yeah, but those indestructible block-looking robots used to stomp all over my family members, who would walk right up to them half the time. Ticked me off. ;-p

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Actually, the Atari 5200 version of the Cloak and Dagger game was never released. It was planned for release, but then the Video Game Crash of 1983 happened, and all plans were scrapped.

When you see footage of the game in the movie, they are actually showing the arcade version, piped into a TV monitor. The C&D 5200 boxes were mock-ups made specifically for the film.

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yeah i had an intellivision, but i jammed a butterknife in the slot hoping to remove a piece of "lint" that turned out to be a legitimate piece of machinery and ended up breaking the entire system. but alas, my video game days were not over, bc just six months later, i bought the NES and my life has never been the same since!

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Remember, back in the 80s, Atari was huge for the lead character's age group. I know, because I was in that age range too.

To not have Atari be the center of Davey's life would be like having a movie about an 11 year old set in 2008 without cell phones or instant messenger. Not very realistic.



>O Stands For Osom (awesome) ~ New York<

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I remember that. Friends would ask if me if I had an Atari and you would just say yes, even if you had another console, because video games meant Atari!

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I have great memories of this film! :->

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I was a Colecovision kid. And damn, I remember game cartidges costing at least $50 even then - I got like 2 or 3 games a year as gifts. Thank God for emulation!!!

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Atari was dying a fast death in 1984 after the video game crash; they would do anything then to get their name in the limelight (that was not bad news).

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$8-$10? I don't know where you shopped, but I remembered buying Popeye on the Atari 2600 for $49.99 @ a shop in the Mall, mainly because it was the first game I bought for myself.

Not to mention several others also in the $40-50 range.

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I think the OP must've been buying Atari 2600/5200 videogames after the 1983 crash when 2600 games suddenly became relegated to the bargain bin in a very short period. During their heyday, 2600 and 5200 games were just as expensive as any other platform. Atari 7800 games remained around $30-50 (competitive with NES and Sega Master System) up until 1989 or so, when they started discounting them to an average of $20 and finally discontinuing the system in 1991.

Videogames actually cost less today and go on sale more quickly due to the fact that they're all optical disc-based as opposed to cartridges, the latter of which are far more expensive to manufacture and package. And back in the late 1970s/early 1980s, the cost of manufacturing cartridges was much more than in the later periods, for the simple reason that Atari had no credible competition during its heyday, whereas after 1985 the competition between Nintendo and Sega (and later also with NEC and Sony in the 1990s) and the vastly increased consumer demand for videogames brought down manufacturing and distribution costs significantly.

It all comes down to supply and demand. Today videogames are like Hollywood movies. Developers spend tens of millions of dollars putting together a game and still turn out a profit even though the same game will end up in the bargain bin a year later. That was unheard of back in the early 1980s, even though games back then were usually developed by a single person (who never got credit for their work nor received any royalties) rather than an entire production company and the cost of development never amounted to more than a few thousand dollars.

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So true! I never thought as optical discs being cheaper to manufacture but it makes PERFECT sense - especially in today's market!! Was the Nintendo 64 the end of cartridge platforms?

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I remember SNES/N64 games reaching prices upwards of $70. Taking inflation into account and that comes out to $100 - effing expensive! As much as I love those old cartridge-based platforms, prices are much more reasonable these days.

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Aye, I remember SNES games being a rip-off (about £50-ish in the UK) that you tended to only get one on Christmas and birthdays.


"I always pretend to root for Gryffindors but, secretly, I love my Slytherin boys."~ Karen, W&G

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A little relatedly, I found this email exchange detailing the history of the development of the "Cloak and Dagger" game (with a little bit of C&D trivia!) by the game's author himself - link here, but the email also follows in case the URL disappears with time: http://www.atarihq.com/5200/5200faq/02_06.html



WHAT'S THE REAL STORY BEHIND CLOAK AND DAGGER?

Many die-hard collectors and 5200 fans are aware that a Cloak and Dagger (and, for that matter, Tempest) cartridge was shown in the move of the same name as sort of a tantalizing preview of the game. What nobody knew, however, was whether Cloak and Dagger existed as a prototype, or if the game code even existed in any form.

Alex Rosenberg gave us the definitive answer in 1994 when he posted to rec.games.video.classic. Here are some snippets from his newsgroup article.

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From: [email protected] (Alex Rosenberg)
Re: 5200 Cloak and Dagger cartridge
Date: Mon Sep 12 1994

I can give the definitive answer here. I used to work with the author of the 5200 version of Cloak and Dagger. I've previously asked him about it, and he had sent me the following message:

--- CUT HERE ---

Yes, I can answer your question about the Atari 5200 version of Cloak & Dagger.

When Warner Communications sold the consumer side of Atari to Jack Tramiel (who founded Commodore) in mid-1984, I was working on the Atari 400/800/1200 version of Cloak & Dagger. Since the Atari 5200 was basically just an Atari 400 with a different controller, when I completed the home computer version, I was supposed to modify the game to use the "360-degree" 5200 controller (as opposed to the 9-position home computer joystick).

By the way here's a little known fact about Cloak & Dagger: someone at Atari actually explored doing an Atari 2600 version of Cloak & Dagger, but very quickly decided that it couldn't be done, even with major simplifications...

If you've ever seen the Cloak & Dagger movie, you'll know that the cartridge shown in the movie was a 5200 cartridge. Actually, the 5200 cartridge didn't even exist: it was a 5200 cartridge of another game with a "Cloak & Dagger" label slapped on it. Also, in the game store scenes, there were Atari 5200 Cloak & Dagger boxes shown. Those were also just mockups made for the movie.

But wait a second! Wasn't the Atari 5200 Cloak & Dagger game actually PLAYED in the movie (and didn't it look damn good)? Hollywood movie magic! They took the output of the coin-operated game, converted the signal, and piped it to a TV set. So if you thought it looked a lot like the coin-op game, you were right. Another interesting fact: Henry Thomas wasn't really playing the game; instead, Atari sent down the game's software developer, Rusty Dawe, to play the coin-op game for the movie! So they showed Henry Thomas furiously working the 5200 controller, cut to the television showing Rusty's progress in the game (sometimes even with Henry's reflection in the screen), and back again. Rusty -- er, make that Russell B. Dawe -- got his own full-screen credit at the end of the movie for the game design.

Although the rest of the game shown in the movie was taken from the real coin-op game, the spectacular 3D "secret plans" finale of the game was pure Holywood animation: the real game ends somewhat anti-climactically with one of several static, crudely-drawn blueprints. I don't recall whether Rusty ran short of ROM space or time, but the secret plans weren't up to the quality of the rest of the game, much less the movie game's ending.

Oh, and another piece of trivia: the original name of the Cloak & Dagger coin-operated game was actually...Agent X (hence the name of the protagonist in the game and the off-hand comment by Dabney Coleman in the movie that he "used to be known as Agent X"). The game had been under development at Atari as "Agent X" for quite a while, and was nearly completed. The movie studio (can't remember which one off-hand, but I have the Laserdisc) had the movie under development as Cloak & Dagger. The game cartridge that was in the original screenplay was...Donkey Kong (at the time, the most popular home videogame)! Someone at either the movie studio or Atari found out about the other, "the secret agent recovers secret plans from bad guys" plots sounded like they were made for each other, the deal was signed, and the Agent X game was renamed Cloak & Dagger.

Anyway, back to the layoff. My half of Atari (the half that just released the Jaguar videogame system; it's still known as "Atari, Inc.") got sold, and they laid off almost all the game developers who didn't have experience writing operating systems, myself included. When the layoffs happened, I was close to halfway done with the game. The basic structure of all the levels was done (conveyor belts, boxes, bubbling acid pits, box manufacturers, minefields) and you could move Agent X around, pick up boxes, and die from touching red boxes, being crushed by the box manufacturing thingies (what the hell were they called?), stepping in an acid pit, or touching a landmine (although the death animation wasn't in yet, so you just turned pitch black).

But none of the enemies were done, you couldn't shoot yet (although, without enemies, you would only be able to shoot the boxes anyway), and the bomb in the center didn't explode (the animation of the bomb exploding in the coin-op game is fast, but it's actually pretty crude). No elevator scenes yet, either, although since the cartridge was supposed to be the first Atari home computer cartridge to reach a whopping 32K (all previous cartridges had been 16K or less!), there was enough room for many -- if not all -- of the elevator animations. (If you look closely, you'll notice that very little of Agent X actually moves in the elevator scenes: an arm, a facial expression, smoke, an arm and a yo-yo, etc.)

In 1983, at one of Atari's periodic auctions of prototype and no longer needed coin-operated machines (including games like DigDug and Berzerk whose translations to Atari home computers and/or videogame systems had already been completed), I bought one of the original 25 (I believe) Agent X machines. These prototypes, which had been sent to arcades for test-marketing, had stereo sound (Atari went with mono sound for the final hardware) and the pre-Cloak & Dagger faceplates. The ROMs were upgraded to reflect the name change, however, so, on the inside, my machine is a real Cloak & Dagger!

Anyway, hope you enjoyed the history and stories. I'd always wanted to finish the home computer version of Cloak & Dagger, but over the years, my free time has almost completed vanished. The Atari 5200 version of Cloak & Dagger, as well as versions of many other classic Atari games -- Crystal Castles (which was nearly finished when the layoff happened), Major Havoc (one of my favorite coin-op games, but the home computer conversion was barely started at the time of the layoffs), and Jr. Pac-Man (completed, but not released), to name just a few -- were all casualties of the sale of Atari's consumer business to Tramiel and the resulting layoffs. Everyone who was left immediately switched from developing games (new as well as conversions of coin-operated games) to working on the operating system for the Atari 520ST and 1040ST.

Sorry to dash your hopes about the Atari 5200 Cloak & Dagger...

-- Dave Comstock

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and remember, $40 for a game in 1988 would be what in today's dollars... $65 maybe? that was cutting edge stuff.

I was looking at the prices of stuff in the movie. a boat ride ticket on the san antonio riverwalk cost $.50 (for a child) according to the movie. I'm sure today it'd be more like $5.



Who you callin' psycho?
-Roy Munson

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I just checked ;)

Our individual fares are:
$8.25 - General Admission
$6.00 - Bexar County Residents
$2.00 - Children (1-5 years)
$6.00 - Senior Citizens (60 & older) & United States Military

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nice! greets from austin-

Who you callin' psycho?
-Roy Munson

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I got my Atari system from a friend with 12 games. 2 of the games didn't work so I threw one of them out [I hung on to Zakkon cux it's my favorite game in the off chance it it works again] But the other 10 games work great and I still play them

"What are we suppose to use? Harsh language?" ALIENS

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I had Atari and Intellivision at one point. The INTV was an amazing system. The graphics like on their baseball game were amazing and showed graphic superiority to Atari.

Atari had the rights to many arcade games which gave them the early edge in the home market and they also came out a couple of years prior to the Mattel Intellivision. The famous 1982 FLOP of the ET game spelled Atari death and then of course the 1983 game crash. 1984 had the bargain bin prices as mentioned earlier. Then the Nintendo in 1985-86 led the comeback. Atari and INTV were still around 1987-90 for a last hurrah.



So: a realistic, down to earth show..which is completely off the wall swarming with magic robots?!

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I had Atari and Intellivision at one point. The INTV was an amazing system. The graphics like on their baseball game were amazing and showed graphic superiority to Atari.

Atari had the rights to many arcade games which gave them the early edge in the home market and they also came out a couple of years prior to the Mattel Intellivision. The famous 1982 FLOP of the ET game spelled Atari death and then of course the 1983 game crash. 1984 had the bargain bin prices as mentioned earlier. Then the Nintendo in 1985-86 led the comeback. Atari and INTV were still around 1987-90 for a last hurrah.



So: a realistic, down to earth show..which is completely off the wall swarming with magic robots?!

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