Bob Remus aka Sgt Slaughter likely owns the rights to the character , Unless he's signed them over under a newer contract with WWE... Pretty sure he's been a Suit (Road Agent or office jockey) for them since at least 2000
to my knowledge WWE has Never used Hasbro for any of their Toy Lines in the past, before Mattel it was Jakks, in the 80s it was LJN...
when he was added to the GI Joe franchise in the 1980s he was working for a different company (AWA) and had pretty much moved to and from territories at will while retaining the gimmick before that
the UK/Sgt Slammer thing might actually have more to do with the GI Joe = Action Man thing, or general translating to non US markets...
not to mention there was at least one European (Union) Country where the Teenage Mutant Ninja Turtles were rebranded as 'Hero Turtles' due to 'Ninja' being too violent of a word... one imagines that if 'Ninja' gets censored 'Slaughter' night also
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