OP, you should've known that character depth was least of the show's (writers/producers), most kids, and toy line's (Hasbro) worries. It was all about the new toy lines, and generating revenue.
It's almost a shame, though. In reality, G.I. Joe is probably one of the best produced and complex cartoon series for kids ever. It's weird, that show itself doesn't really insult child's intelligence (except the PSA messages at the end-which are taking out in the reruns - but those actually provided good advice), like alot kid shows (those so-called educational) are most often guilty of. I have to say, it might be extremely pro-military; pro-guns; some adult themes in there (like most old cartoons, the writers actually could use, subtlety).
The shows I see now, are dreadfully boring on Saturday Morning TV (NBC, ABC, and CBS).
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