Alex may be the most unselfish character in the history of television
It's funny, because for all his posturing and sarcastic quips, he is unbelievably selfless.
This is a guy who privately withdrew from a $2500 scholarship competition to let Mallory win.
A guy who quit a $45,000 per year job because he couldn't live with the guilt of knowing him being hired was the reason his friend got fired.
He walked out of an interview at Princeton, sacrificing his chance for admission, to console Mallory after she caught her boyfriend cheating on her.
He genuinely cares more about other people's happiness than his own. And that fact about himself clearly bothers him because it's such an obvious impediment to his goal of making money.