The Single Biggest Mistake They Made...
I would say that the single biggest mistake made in the long Behind-the-Scenes drama of this film was not all the stuff Cimino did during production (not that I’m defending it at all) or anything that happened in the editing room or even how big the budget eventually became.
It was the decision they made to withdraw the movie from distribution after one week of release. Whether it was Cimino’s decision or UA’s, it was truly a stupid and fatal move that sunk the film more than anything else.
As bad as the premiere may have gone, if they had left the film playing in distribution, there would have at least been a chance that people would have gone see it and it might have been able to build some decent word of mouth. Even if people disliked the movie, they might have respected Cimino for standing by his vision. Most important of all, the movie would at least have had a little more box office. True, it would probably not have broken even given its large budget, but even if it was still a flop, it would not have been such an overwhelming flop.
The worst-case scenario is that it would probably have been shortly forgotten by the public, as most flops are.
But withdrawing the movie from distribution turned the movie from a simple flop into a media sensation of bad publicity. It gave the impression that the movie was so bad that Cimino/UA were embarrassed by it, or that Cimino was so much of a prima donna that getting bad reviews made him cry. By not allowing audiences to actually see the movie, they deprived themselves of the one thing that could possibly have still saved its reputation. Now there was no movie to see, only bad press to take its place.
When they released the shorter version of the movie a few months later, it doesn’t sound like they made any real effort. I’ve never seen that version so I don’t know what parts they changed, but it sounds like all they did was shorten it as opposed to actually attempting to re-edit and improve it. Basically, it seems like UA’s attitude during that second release was “Alright, we just don’t care anymore. We know we're screwed and we’ll never overcome the bad publicity. Let’s just release this turkey and get it over with.”
People often complain that Heaven’s Gate is reviewed more for its bad press than for the film itself, but I honestly think this was Cimino/UA’s own fault. What they did compounded the bad press and overshadowed the film itself when it could not even be seen.
Hey, wanna see a good movie? Go here: www.FightingNirvana.weebly.com