I don't know that anything is explicitly explained in the book per se on this point, but taken as a whole it makes sense. The humans were invaders and their identity defined by were they came from. When their home is threatened, instead of doing the sensible thing and accepting their new surroundings, they run home. They also don’t seem to understand the hopelessness of the situation on earth either, wanting to go home and help with the fight. As the readers we understand the hopelessness of nuclear war, but the author is certainly questioning whether we all as Earthlings really understand that concept.
The Earthlings bring all the problems of their home with them and the problems in the various stories were always how they tried to change Mars rather than allow Mars to change them. In that regard, they would always be Earthlings on another planet - visitors, invaders, and tourists. They were people who were only ever going to be who they were, not what they could become. Where they came from, not where they were going. IMHO, THAT is the point of book. It doesn’t really have anything to do with Mars. We are supposed to be looking at the Earthlings leaving Mars thinking they are idiots and where in God’s name are they going and what do they really expect to find back on Earth?
Spoilers
In the end, man can only live at peace on Mars when he decides that he is the new Martian. That’s is the ending shot in the movie and in the book. Just about the only thing they get right in this TV movie. I like the movie as an oddity, but the dialogue is criminal. Every action, every nuance, every subtlety is spelled out, nailed on the head with the heaviest hand possible which just sucks all the meaning out of it. The Martian husband in the first landing for example is so over played. The husband never ever says he is jealous of his wife’s visions or that he already knows about the mission from Earth. He doesn’t go out to kill the Earthlings, but rather he goes out hunting. The Spiderman guy, whoever that actor is from the Sound of Music, who is the astronaut on the second mission is really bad. The whole scene where he is in his childhood bedroom with his brother is one scene that sticks out as such badly written dialogue. In the book, the guy wants to go get a drink of water and the brother says “no you don’t, why don’t you just stay here.” In the movie the astronaut speaks out the entire scenario of what is going on. “What if I am really on Mars? What if we really landed on Mars and this is Mars and all these people are really Martians. What if you aren’t really my brother and you are really just a Martian as well …” Right, OK, we get it. It becomes a bad soap opera here in the mini series. The guy who wrote the original novella I am Legend and he is a good writer is credited for the screenplay of this, so I don’t know what happened. The same director took a very well written book called Logan's Run and sucked the living life out of the novel in the strange screen oddity of the same name so I think that must be part of the problem.
I enjoy the mini series as a flawed oddity, plus I really like the special effects. Well, no, not really, but that is a whole other discussion.
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