Yes, but from my point of view that isn't a bad thing.
A lot of people care about the animals but have this disconnect when it comes to the ones that they eat. They don't see them killed, they see a piece of meat and don't want to think about a baby cow or cute little pig that they might see on a photo and find so precious and endearing. Also, we certainly see harm done to certain animals as worse than the harm done to others, even of equal intelligence.
But to put people down for that is counterproductive. If anything, it's good that people see this and are bothered, even if they do so while eating a burger. Better than not caring at all. At least now in movie industry animals don't get harmed anymore, and it was definitely the fact that people did mind that led to that. That is a positive thing if you look at it from animal rights perspective (although it didn't harm the movie industry either.) It is good that people react like this when directly confronted with animals getting hurt.
Likewise, I also don't like when vegetarians call pescetarians hypocrites, or when vegans call vegetarians hypocrites. It's always better for people to do something than nothing at all and that shouldn't be discouraged. What's the point of calling someone a hypocrite for rescuing a dog when they still eat pork, you can push this far enough where any action ends up being hypocritical and absurd because there is always something you are leaving out. Look at the result, and it's a positive thing.
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