"You're In It Now -- Up to your NECK!" on the 69/70 CBS Movie Promotion

Youtube has a pretty good assortment of old "network promos for the coming fall season" as played out in the 60s and beyond.

The deal was always this: as the summer rerun season wore on and July turned into August, the three networks(ABC, NBC, CBS) would start running commericals about the coming TV season that would start in September.

ABC in particular would re-fashion pop songs into promotional jingles -- turning the 70s hit "You're Still the One" into one jingle and the little known Association song "Happlness Is"(A...B..C") into another.

But sometimes the jingles were written directly for the promotion.

I give you CBS for the 1969-1970 TV season: Singers singing "The best television ON television...CBS...CBS...CBS"

And I recall this jingle being played and then briefly faded for one quick ten second shot of Gregory Peck saying something VERY forcefully to some unseen person. The line went like this, delivered only as Voice of God Peck could deliver it:

"You're in it now...up to your NECK!"

I had not seen The Guns of Navarone in 1961 upon release, though I kept hearing about it from neighborhood kids who had -- I thought it was called "The Guns of Minestrone" for awhile there.

Anyway flash forward 8 years and The Guns of Navarone" was set to pen the CBS Thursday Night Movie AND the CBS Friday movie with a two-part, two-night presentation -- the movie was too long and too epic not to.

And so that commercial....all through the second half of summer: "You're in it now...up to your NECK!" and "The best television ON television...CBS..."

If anybody can find video on that promotion...it would be great.