Was it a writer's inside joke?
In the episode "Joan Crawford Didn't Say No," Mrs. Bronson says to a customer leaving her office (and I'm paraphrasing a bit, because I was laughing), "What do you need with Tab Hunter, Rock Hudson is a better choice." The fact that both actors were closeted homosexuals at the time made me wonder if the writer was being funnier than the audience would have known in 1963.
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