In his televised address to the nation, Kennedy quickly pivoted from the news of the day and Wallace’s segregationist tactics to make an emotional and reasoned plea for all Americans to embrace the civil rights movement.
“The heart of the question is whether all Americans are to be afforded equal rights and equal opportunities, whether we are going to treat our fellow Americans as we want to be treated,” he said. “If an American, because his skin is dark, cannot eat lunch in a restaurant open to the public, if he cannot send his children to the best public school available, if he cannot vote for the public officials who will represent him, if, in short, he cannot enjoy the full and free life which all of us want, then who among us would be content to have the color of his skin changed and stand in his place?”
“One hundred years of delay have passed since President Lincoln freed the slaves, yet their heirs, their grandsons, are not fully free,” Kennedy continued. “They are not yet freed from the bonds of injustice. They are not yet freed from social and economic oppression. And this Nation, for all its hopes and all its boasts, will not be fully free until all its citizens are free.”
Kennedy outlined plans for federal legislation to help bring an end to segregation. Despite the opposition, Kennedy moved forward. Within a week of the address, he began working with Congress on civil rights legislation. Months later, after Kennedy’s assassination, then-President Lyndon Johnson picked up the civil rights cause, leading to the signing of the Civil Rights Act of 1964 and Voting Rights Act of 1965.
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