Ken,
They may do this next year. If you are planning a visit during Christmas you may want to call them and see if you can align the timing. There are other great things to do for the holidays in the general area as well, you likely know that.
You are 100% right about the Fox "testing". I live very close to the restored Fox in Pomona. Much of Pomona is not very nice but they are trying to revive it. The Fox in Pomona is not a theater as much as a concert venue, but I believe they have a screen and can show movies if needed.
While I was researching that gem, I found out information right along the lines of what you said. They would screen films at the Fox because back then, Pomona was "way out", citrus orchards, dairy farms, etc. They could get a non-urban clientele there and gauge what people, for example, out in the country in the rest of the US, might think of the film, which was and is a very important part of the public. But, like Riverside, it was close enough in that you could drive out there and sit with the audience for a few showings and come right back with a report to the studio of feedback.
Even with no highways back then, it was only about 50-70 miles away from Hollywood, so not that far, you could even hop on a train and shoot out there and shoot back. It was very convenient and evidently worked like a charm.
Another tidbit, they are working on restoring the Fox Fullerton! I am darn lucky to be within striking distance of three Fox theaters! I understand the Fullerton one will be like Riverside in that it will be set up to show films, not a concert venue.
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