It's unquestionably propaganda. Propaganda can be pursued by both sides in a war. But because we all inevitably tend to see our views and positions as being 'right', and those of whomever we're in dispute with as 'wrong', by definition it's difficult to recognise propaganda when it's extolling a version of events we already prescribe to. Therefore the other side has propaganda whilst we have things that 'help the war effort'. They're both the same thing, technically it doesn't make any difference who's a goodie and who's a baddie in this context.
It reminds me of an exchange from the British sitcom Blackadder:
Captain Darling: So you see, Blackadder, Field Marshall Haig is most anxious to eliminate all these German spies.
General Melchett: Filthy hun weasels, fighting their dirty underhand war!
Captain Darling: And fortunately, one of our spies...
General Melchett: Splendid fellows, brave heroes risking life and limb for Blighty!
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