Such a bad Blomkvist...
I've read all 3 books and not only does this guy not fit the profile of Mikael Blomkvist but he 1) expresses almost no emotions, ever, 2) always has the same dead look in his eyes as if he's bored with what he's doing and 3) makes the character seem alienating to the audience. He just doesn't make the character, an honest, incorruptible everyman, seem as if he's absolutely invested in his work or that he cares about what he does. Those things are essential to the Mikael Blomkvist I read and knew. Even in 'Played with Fire' he just had zero emotion even when he was (SPOILER) watching the video of Lisbeth getting raped from the first film. That's when the actor totally lost me and made me all the more reluctant to watch the third film (though eventually I did).
Daniel Craig on the other hand, played out the emotions perfectly appropriately; he knew when to play the concerned and baffled expressions and to what extent to carry them to remain faithful to the character's engrossed ethic and connections with everyone else on screen. He didn't play them too heavy-handed but played them just right, and at some points was able to bring light to the movie when Mara wasn't available to.
Anyway, the Swedish films were still brilliant but no thanks to this guy's portrayal of an important aspect of the series. If it weren't for Noomi Rapace being able to bring it all to life the Millennium films would've bombed