On the trivia for Always Sunny on IMDB it lists this:
Each episode ends with the RCH production logo, with the actors in hoodies with a sound clip played backwards: * In Season 1, when this is played forward it says "You are stupid for playing this forward." At the end of the first-season finale "Charlie Gets Molested", the message had an echo. * In Season 2, when this is played forward it says "Is it brown? Is it brown? Is it brown? Good work. Is it brown? Is it brown? Is it brown? Good work." * In Season 3, when this is played forward, it says "Make it brown, Make it brown, make it brown, Make it brown!" in a cappella for the first three "Make it brown"s by each actor, and then in unison for the fourth and final "Make it brown".
Hope that helps, I also was trying to figure it out as well until I read this trivia.
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