He can't just do Just For Men commercials?

Think of the money he could make. That's a huge business. Obviously he's very skilled at combing that through his mustache. And his eyebrows..  There's no getting around the fact that reverse mortgages are designed to take the biggest asset out of families and put them into the gov't/private sector. For some people reverse mortgages really are a good idea, but there's no protection or failsafe's for the people for whom it isn't. A lot of older people are senile, and they're more likely to get drawn into that very airbrushed, well lit, Just For Men'd mug of his. But the truth is what he's pitching them is every bit as fake as his hair color.