He discusses this in his book, Stories I Only Tell My Friends. I'm listening to it on CD and he hasn't quite finished The West Wing period at this point of my listening. But his agent negotiated an agreement that Rob would take half his normal salary upfront to fit the show's budget constraints, but he would get top billing. Originally, Sheen was supposed to appear in just a few Season 1 episodes, but the network wanted more of him, so his agent was able to negotiate a bigger paycheck. A few years in, the "lesser known" actors, such as Janney, Whitford, and Spencer, banded together to demand a raise, but they left Rob out of their negotiations. Rob's agent apparently didn't then have the leverage to get a raise for Rob, who (as I mentioned upfront) was taking far less money than he could have gotten elsewhere as a favor to Sorkin to get the show done.
Sorkin originally wanted "no names" in the cast, but the network wanted someone with known drawing power, and Lowe filled that role initially. Obviously, all the other actors got to be pretty well-known, too, over time.
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