Here in Italy the malls are all a bit outside town and since the rent for the shops in them is very high, the small shops in town are not only closer, but also cheaper.
My wife and me occasionally go window shopping in a mall, but we rarely buy anything there.
We're not the only ones who figured this out, at least half the malls there used to be in this region here have been closed due to lack of customers.
Amazon I don't use much, even though I buy a lot online, by my experience there aren't many things that one cannot find for a lower price elsewhere, only some small and very specific things that one cannot find anywhere else, like a movie or series I want to watch but isn't available in Italy, I buy on DVD or Bluray from Amazon.
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