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What is the meaning of the tagline for Reese's Cups?

posted 2 years ago by TM1617-2 (660)
6 replies | jump to latest

The line is "Not Sorry, Reese's," which is not even a sentence. What is Hershey or what are its customers not sorry about?

[–] mikethemartian (6863) 2 years ago

https://www.youtube.com/watch?v=MGdWK1G1M5w

[–] sslssg (34562) 2 years ago

I totally forgot about that commercial.

[–] nyctc7 (43882) 2 years ago

The two in that commercial, I have one word
https://www.youtube.com/watch?v=dmZSkWBJwBU

[–] TM1617-2 (660) 2 years ago

Thank you, mikethemartian. Your offering is smart, but not the answer to my question because the candy is much older than the commercial is. The accident is cute, though. If something that I have just read is true, then the tagline is a matter of Hershey boasting about the taste and texture of Reese's Cups. They're not sorry that they have a supposedly superior candy and entice people to buy it. Since the words don't make sense on their own, it's pointless to use those in advertisements.

[–] jonathan_k80 (6436) 2 years ago

This is my interpretation: you just ate a bagful of Reese's Peanut Butter cups and are feeling guilty about it. Reese's isn't apologizing because the candy is so good.

That's what I'm reading into the slogan. Anyone else have other hypotheses?

[–] TM1617-2 (660) 2 years ago

Thank you, jonathan_k80. That is much too personal, especially since it refers to an emotional problem. I am going to assume that Hershey means that they are not sorry for using an extremely popular combination in their candy. That implication is cocky. The previous slogan "There's no wrong way to eat a Reese's," which has lasted for many years, is much nicer. I love the old Halloween commercial in which Dracula says that he eats the peanut butter first.